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2024 MY Incentive Programs

Toyota is pleased to announce its MY24 Fleet incentives.

2024 TOYOTA COMMERCIAL FLEET INVOICE CREDIT PROGRAM (H1)
Series Incentive 1st Order Date 1st Delivery Month Notes
4Runner $0 09/01/2023 Jan 2024
bZ4X $300 09/01/2023 Jan 2024 Battery Electric
Camry Gas $500 05/01/2023 Sep 2023
Camry Hybrid $500 05/01/2023 Sep 2023 Ended, see MY25 details
MY25 Camry Hybrid $0 01/01/2024 May 2024 All New
Corolla $400 06/01/2023 Oct 2023
Corolla Hybrid $400 06/01/2023 Oct 2023
Corolla Hatchback $400 06/01/2023 Oct 2023
Corolla Cross $300 08/01/2023 Dec 2023
Corolla Cross Hybrid $300 08/01/2023 Dec 2023
Crown $0 08/01/2023 Dec 2023 Ended, see MY25 details
MY25 Crown $0 02/01/2024 June 2024
Grand Highlander Gas $0 05/01/2023 Sep 2023 All New
Grand Highlander Hybrid $0 09/01/2023 Jan 2024 All New
Highlander Gas $400 08/01/2023 Dec 2023
Highlander Hybrid $600 08/01/2023 Dec 2023
Mirai $0 10/01/2023 Feb 2024 CA deliveries only
Prius $300 07/01/2023 Nov 2023
Prius Prime $300 07/01/2023 Nov 2023 Plug-in Hybrid
RAV4 $400 07/01/2023 Nov 2023
RAV4 Hybrid $400 07/01/2023 Nov 2023
RAV4 Prime $400 08/01/2023 Dec 2023 Plug-in-Hybrid
Sequoia $0 05/01/2023 Sep 2023 Hybrid only
Sienna $300 07/01/2023 Nov 2023 Hybrid only
Tacoma* $500 09/01/2023 Jan 2024 All New
Tacoma Hybrid $0 TBD TBD All New
Tundra $500 05/01/2023 Sep 2023
Tundra Hybrid $300 05/01/2023 Sep 2023
Venza $300 08/01/2023 Dec 2023 Hybrid only

*XtraCab models will be available to order on 12/01/2023 for delivery in March, 2024.

Commercial Eligibility:
1) Pre-approval may be required. Please check the Vehicle Availability section on fleet.toyota.com for current requirements.
2) Individual commercial companies must maintain a fleet of at least 10 vehicles in service.
3) All Commercial purchasers must maintain vehicles in service in the United States, excluding Hawaii, for a minimum of 12 months.
4) Lease companies do not qualify for Fleet Production unless they are placing the order on behalf of a qualified fleet customer.
5) Please see Toyota Fleet Policies and Procedures for more details.



2024 TOYOTA LIVERY FLEET INVOICE CREDIT PROGRAM (H2)
Series Incentive 1st Order Date 1st Delivery Month Notes
bZ4X $300 09/01/2023 Jan 2024 Battery Electric
Camry Gas $500 05/01/2023 Sep 2023
Camry Hybrid $500 05/01/2023 Sep 2023 Ended, see MY25 details
MY25 Camry Hybrid $0 01/01/2024 May 2024 All New
Corolla $400 06/01/2023 Oct 2023
Corolla Hybrid $400 06/01/2023 Oct 2023
Crown $0 08/01/2023 Dec 2023 Ended, see MY25 details
MY25 Crown $0 02/01/2024 June 2024
Grand Highlander Gas $0 05/01/2023 Sep 2023 All New
Grand Highlander Hybrid $0 09/01/2023 Jan 2024 All New
Highlander Gas $400 08/01/2023 Dec 2023
Highlander Hybrid $600 08/01/2023 Dec 2023
Prius $300 07/01/2023 Nov 2023
Prius Prime $300 07/01/2023 Nov 2023 Plug-in Hybrid
RAV4 $400 07/01/2023 Nov 2023
RAV4 Hybrid $400 07/01/2023 Nov 2023
RAV4 Prime $0 08/01/2023 Dec 2023
Sienna $300 07/01/2023 Nov 2023 Hybrid only
Venza $300 08/01/2023 Dec 2023 Hybrid only

Livery Eligibility:
1) Pre-approval may be required. Please check the Vehicle Availability section on fleet.toyota.com for current requirements.
2) Businesses that provide transportation for hire by pre-arrangement only and maintain the vehicles in service in the United States, excluding Hawaii, for a minimum of 12 months.
3) Please see Toyota Fleet Policies and Procedures for more details.

2024 TOYOTA LICENSEE RENT A CAR RISK FLEET INVOICE CREDIT PROGRAM (H5)
Series Incentive 1st Order Date 1st Delivery Month Notes
4Runner $0 08/01/2023 Dec 2023
bZ4X $0 09/01/2023 Jan 2024 Battery Electric
Camry Gas $500 05/01/2023 Sep 2023
MY25 Camry Hybrid $0 01/01/2024 May 2024 All New
Corolla $400 06/01/2023 Oct 2023
Corolla Hybrid $0 06/01/2023 Oct 2023
Corolla Cross $300 08/01/2023 Dec 2023
MY25 Crown $0 02/01/2024 June 2024
Highlander Gas $600 08/01/2023 Dec 2023
Prius $300 07/01/2023 Nov 2023
RAV4 $400 07/01/2023 Nov 2023
RAV4 Hybrid $0 07/01/2023 Nov 2023
Sienna $0 07/01/2023 Nov 2023 Hybrid only
Tacoma* $300 09/01/2023 Jan 2024

*XtraCab models will be available to order on 12/01/2023 for delivery in March, 2024.

Please note: The dealer invoice includes a $20 Admin fee for the Licensee(H5) program.

Licensee Eligibility:
1) Rental Licensees must maintain vehicles in service in the United States, excluding Hawaii, for a minimum of 6 months or 12,000 miles, whichever occurs first.
2) All volume must be pre-approved.
3) Please see Toyota Fleet Policies and Procedures for more details.


2024 TOYOTA GOVERNMENT FLEET INVOICE CREDIT PROGRAM (H7)
Series Incentive 1st Order Date 1st Delivery Month Notes
4Runner $0 09/01/2023 Jan 2024
bZ4X $500 09/01/2023 Jan 2024 Battery Electric
Camry Gas $500 05/01/2023 Sep 2023
Camry Hybrid $700 05/01/2023 Sep 2023 Ended, see MY25 details
MY25 Camry Hybrid $300 01/01/2024 May 2024 All New
Corolla $500 06/01/2023 Oct 2023
Corolla Hybrid $500 06/01/2023 Oct 2023
Corolla Hatchback $400 06/01/2023 Oct 2023
Corolla Cross $300 08/01/2023 Dec 2023
Corolla Cross Hybrid $300 08/01/2023 Dec 2023
Crown $0 08/01/2023 Dec 2023 Ended, see MY25 details
MY25 Crown $0 02/01/2024 June 2024
Grand Highlander Gas $0 05/01/2023 Sep 2023 All New
Grand Highlander Hybrid $0 09/01/2023 Jan 2024 All New
Highlander Gas $600 08/01/2023 Dec 2023
Highlander Hybrid $700 08/01/2023 Dec 2023
Mirai $0 10/01/2023 Feb 2024 CA deliveries only
Prius $400 07/01/2023 Nov 2023
Prius Prime $400 07/01/2023 Nov 2023 Plug-in Hybrid
RAV4 $500 07/01/2023 Nov 2023
RAV4 Hybrid $500 07/01/2023 Nov 2023
RAV4 Prime $400 08/01/2023 Dec 2023 Plug-in-Hybrid
Sequoia $0 05/01/2023 Sep 2023 Hybrid only
Sienna $400 07/01/2023 Nov 2023 Hybrid only
Tacoma* $700 09/01/2023 Jan 2024 All New
Tacoma Hybrid $0 TBD TBD All New
Tundra $700 05/01/2023 Sep 2023
Tundra Hybrid $300 05/01/2023 Sep 2023
Venza $300 08/01/2023 Dec 2023 Hybrid only

*XtraCab models will be available to order on 12/01/2023 for delivery in March, 2024.

Government Eligibility:
1) Pre-approval may be required. Please check the Vehicle Availability section on fleet.toyota.com for current requirements.
2) All utility and government agencies must maintain fleet vehicles in service in the United States, excluding Hawaii, for a minimum of 12 months.
3) The Government (H7) program can be utilized by the following non-profit 501(c) entities that are providing social and judicial services such as: nursing homes, assisted living, residential facilities, adult day care, centers for the disadvantaged, drug rehabilitation centers and child special educational services. Such entities will be subject to verification.


Payment of Incentives

Payment of incentives will be via invoice credit. The selling dealer may be subject to fleet incentive charge-backs in the following circumstances:
1) If the vehicle is exported outside the United States or sold prior to the end of the minimum in service time for the applicable fleet program
2) If the vehicle is not registered to the Fleet account or its commercial customer who originally ordered the vehicle
3) If the vehicle is ordered under the incorrect program


Full Tank of Fuel Program

1) The Full Tank of Fuel program applies to Commercial, Livery, and Government (H1, H2, H7) Programs.The Dealer Invoice will include a charge for $16 for fuel/admin.The
    delivery dealer will fill the fuel tank to full at time of delivery and be reimbursed by Toyota for the additional fuel.
2) Any vehicles ordered from Emmediate pool for TRAC, RAC, Licensee or Mobility programs (H0, H3-H6, H9) will be charged for 4 gallons of fuel if already installed.


2024 Model Year Advance Fleet Order Price Assurance

Fleet Program Price Assurance is not available for MY24.

Additional Information:

Please visit the following link for 2023 Incentive Programs.

Please visit the fleet website at http://fleet.toyota.com for more details on all of the available fleet products.

If any additional information is needed concerning these programs or any other fleet program offered by Toyota, please contact your Fleet Field Manager.

For Licensee Rent-A-Car program questions, please contact Gene Weber at (469) 292-1746.